Field Notes Business Flower Journal | The Floristry | Singapore Florist

THE BUSINESS OF FLOWERS

Field Notes Business

Industry-led thoughts on the power of flowers in business

Membership Groups: Effective New Customer Acquisition for Luxury Brands

In the competitive world of luxury retail, acquiring new customers is paramount to maintaining growth and sustaining success. As traditional marketing methods become less effective, luxury brands are turning towards innovative strategies to engage potential customers.

insights

Beyond Shopping: Experiential Retail

Experiential spending is growing at three times the rate of traditional luxury retail, it's clear to see why brands are having to invest more in creating unique offline experiences.

report

The Proven Power of Floral Gifting

Why gifting flowers to your VIP clients can help not just your sales revenue.

resource

Keeping Customers Close: The Critical Role of Retention

Never before has nurturing your current customer community - through customer loyalty programmes and customer relationship management systems been so important.